In Order to distinguish existing company/brand Transfer Service providing personal transportation in a field of big competition we have prepared a new brand identity and strategy. On the first beginning we have prepared new name of the brand with a new logo – CARSEN. As a second step we have prepared a new web communicating all benefits, presenting the company and possibility to make online orders. Besides this we have prepared new branch brandings and bigboards. As next steps we are planning to launch online image and performance campaign based on google.